Jason Thompson - How to Sell Your Boss On a Digital Data Layer

November 23, 2016
This session provides tools to sell your boss on making the investment for a solid data layer foundation.
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Choose Your TMS (1 of 3): Adobe Dynamic Tag Management
Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

This article discusses Adobe DTM as a tag management solution.

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Launch by Adobe & ObservePoint: A Data Quality Feedback Loop
Launch by Adobe & ObservePoint: A Data Quality Feedback Loop

Learn how you can use ObservePoint to test your Adobe Launch implementation to ensure every tag is firing c...