Best Practices for Building a Dynamic Data Layer

June 28, 2016 Jason Call

As digital marketing continues to evolve, the term “data layer” has changed from a buzzword to a best practice. Strategically building and pairing your data layer with additional web analytics technologies brings the real power of your data layer to the surface.

Join ObservePoint and Search Discovery for this free webinar recording, where you will learn:

  • How you can benefit from implementing a digital data layer
  • Instructions and best practices to implementing a digital data layer
  • Which stakeholders are the best candidates for governing your data layer

Fill out the form to watch the recording

About the Author

Jason Call

Jason caught the “digital marketing bug” over ten years ago when his music went viral, and he became the first unsigned artist to reach a million downloads on the internet. Since then, he has devoted his career to mastering analytics and providing actionable insights for hundreds of clients, spanning many industries and verticals.

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