Viator Leverages ObservePoint to Improve Data Quality

December 14, 2016

Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions. After the company rolled out a web site redesign, Viator discovered discrepancies between analytics pre- and post-redesign.

Because their digital marketing data collection schema had never undergone a technical audit, Brion Hickey, Director of Ecommerce involved ObservePoint to audit Viator’s web properties.

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