×

View Content

First Name
Last Name
Direct Phone
Company
Job Title
Thank you!
Error - something went wrong!
   

Viator Leverages ObservePoint to Improve Data Quality

December 14, 2016

Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions. After the company rolled out a web site redesign, Viator discovered discrepancies between analytics pre- and post-redesign.

Because their digital marketing data collection schema had never undergone a technical audit, Brion Hickey, Director of Ecommerce involved ObservePoint to audit Viator’s web properties.

Previous Article
Tag Auditing Best Practices for High-Quality Analytics Data
Tag Auditing Best Practices for High-Quality Analytics Data

Tag audits give greater visibility into the performance of your marketing and analytics tags. Apply these t...

Next Article
Determining the Optimal Size for a Website Audit
Determining the Optimal Size for a Website Audit

This article discusses the importance of using sample audits instead of a site-wide website audit to valida...