Too often technology solutions become technology problems.
The size of your marketing technology stack has grown to rival Everest, and it’s ready to topple over. You need a little help, especially with those cumbersome tags you had to deploy on your site to get your martech up and running.
Understanding and Implementing a Tag Governance Solution explains the basics of how to use technology to govern tags. You’ll learn how to use a tag governance solution to:
- Conduct discovery audits of your current tagging implementation
- Validate website updates immediately after release
- Monitor tag performance on your live site
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