This is a summary of Forrester's new study, The Total Economic Impact™ of ObservePoint: Cost Savings And Business Benefits Enabled By A Data Governance Solution, data governance provides a 432% ROI by helping organizations to:
- Improve personalization and customer experiences, leading to 5-7% conversion rate growth, with 20% of that growth directly attributable to ObservePoint.
- Increase revenue through streamlined path to purchase flow by eliminating 75% of customer journey disruptions.
- Improve productivity by automating QA testing and ongoing monitoring to save teams 25% of their time.
- Avoid wasting advertising budget by testing functionality of links and tags to recapture 75% of wasted ad spend.