Becoming an insights-driven company is hard.
According to a recent report from Forrester Research, only 8% of firms gain sustained competitive advantage with mature systems of insight. But intermediate firms are beginning to gain differentiation based on insights.
Where do you stand?
This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses, specifically how they:
- Create sustainable competitive advantage with systems of insight
- Grow revenues faster than beginners
- Readily adapt to digital disruption