Content Library » Resource Library » Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday

Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday

September 29, 2017 Matthew Maddox

Black Friday and Cyber Monday quickly approach, and ecommerce companies are on their toes for another big year.

With over half of sales occurring online and mobile sales increasing more than 30% last year, retailers need to be prepared to meet the needs of digital consumers.

Join Rebecca Corcoran, Senior Analyst at MaassMedia, and Matt Maddox, Director of Education at ObservePoint, in this complimentary webinar "Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday,” and discover how to:

  • Check your analytics are tracking on websites and mobile apps
  • Ensure quality for high volumes of customer data
  • Prepare your implementation for the holiday lockdown

Register now to begin preparing your analytics for a stress-free retail season.

About the Author

Matthew Maddox

Matt’s mission as the Director of Enablement at ObservePoint is to educate customers to use the marketing technologies they select for their sites most effectively. Matt delivered training at Omniture and Adobe for over eight years before joining ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight.

LinkedIn More Content by Matthew Maddox
Previous Video
How to Align Marketing and IT Analytics Implementation Workflows
How to Align Marketing and IT Analytics Implementation Workflows

Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows b...

Next Video
GDPR: Tactical Steps You Must Take to Ensure Compliance
GDPR: Tactical Steps You Must Take to Ensure Compliance

Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth...

Return to Home