At the enterprise level, you can’t afford to have a faulty website tagging strategy.
The challenge though is that you can rarely start your measurement strategy from scratch because of the many existing business-critical metrics you measure across websites and apps. But remember this: the bigger they are, the harder they fall.
Review the top 5 most important organizational and technical components of an effective tagging strategy, and learn how to:
- Get all the right stakeholders involved
- Implement analytics and marketing infrastructure
- Manage the complexity of data collection