As the world of digital analytics moves forward, tracking customer behavior becomes more and more sophisticated, making the processes involved in collecting accurate customer data increasingly complex.
In this eBook, Order vs Chaos: Taming Digital Analytics Complexity With Automation, you'll learn how to:
- Handle the complexity of digital analytics tracking with automation
- Decide between building and purchasing an automated testing solution
- Target your analytics testing
- Use monitoring and alerts to stay on top of errors
- Train and align your teams on your analytics testing strategy
- Synchronize tests with implementation updates
About the Author
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