Delivering powerful data visualizations is critical to spreading company-wide awareness about your attribution insights and promoting data-driven changes to your strategy.
But what if the data feeding those visualizations is inaccurate or incomplete? In this eBook, Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps, you'll learn how to ensure data quality and create reliable data visualizations by:
- Consolidating technologies to eliminate siloed data
- Capturing dozens of attributes to give credit to specific strategies
- Connecting all interactions across the customer journey
- Building a more sophisticated attribution strategy over time
