5 Tips to Bulletproof Your Analytics Implementation

September 28, 2020

Your digital properties—websites, mobile apps and more—are central to your business. And your customers spend an incredible 5.6 hours per day with digital media. With all of that data to collect—and the technology to pull reports instantly—marketers like you are now able to understand their customers like never before.

But is your web analytics implementation bulletproof?

In this tip sheet, you will learn how to:

  • Mastering your analytics tool
  • Documenting and spot-checking your implementation (according to industry best practices)
  • Implementing automated data governance to quickly find and fix errors
  • Validating data at key development milestones

 

Previous Flipbook
Advance Your Customer Analytics Maturity
Advance Your Customer Analytics Maturity

Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

Next Item
The Elusive Data Layer: What Is It and Why Do I Need One?
The Elusive Data Layer: What Is It and Why Do I Need One?

This tip sheet pulls the data layer out of obscurity and into the light, exposing both the technical compon...