2021 Digital Analytics & Governance Report

March 10, 2021

In today’s business climate, especially with the rise in online activity, digital analytics is more important than ever. To stay competitive and deliver amazing experiences to your customers, you need to be a data-driven business.

ObservePoint conducted a survey with over 650 participants from industry professionals of varying positions related to all things digital analytics to discover the answers to questions like:

  • What does a data-driven business look like?
  • What are the current roles and team configurations in the digital analytics space?
  • What analytics solutions are companies using to improve their use of data?
  • How are companies responding to privacy regulations?
  • How much do companies trust their current digital analytics practices, and what can they do to improve those practices?

Read the report to learn more.

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