Resource Library

  • 2022 Digital Governance Report

    2022 Digital Governance Report

    Find out how companies are responding to virtual adaptations and rapid changes in tracking technology and privacy regulation enforcement in this year's Digital Governance Report.

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  • Dark Pattern Privacy Fines and How to Avoid Them

    Dark Pattern Privacy Fines and How to Avoid Them

    The GDPR has fined Google and Facebook for dark patterns. See how they affect privacy compliance and what you can do to avoid them.

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  • Consent Management Platforms: Adoption & Market Share Analysis

    Consent Management Platforms: Adoption & Market Share Analysis

    We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.

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  • 2022 Digital Data Governance Trends & Predictions

    2022 Digital Data Governance Trends & Predictions

    Six data predictions for 2022!

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  • 9 Point Data Privacy Audit

    9 Point Data Privacy Audit

    This 9 point data privacy audit will help you monitor and test your consent management platform or other privacy technologies to ensure you're staying compliant with regional data privacy laws.

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  • The Total Economic Impact™ of ObservePoint

    The Total Economic Impact™ of ObservePoint

    This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.

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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • 2021 Digital Analytics & Governance Report

    2021 Digital Analytics & Governance Report

    Discover how to become more data-driven, align with privacy standards, and improve your campaign management in the 2021 Digital Analytics & Data Governance Report.

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  • Why You Should Audit Your Web Tags

    Why You Should Audit Your Web Tags

    This blog post outlines key considerations surrounding broken tags and how to avoid them.

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  • The 3 Pillars of Truly Data-driven Companies

    The 3 Pillars of Truly Data-driven Companies

    Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

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  • How HPE Cleaned Up Their Analytics Across Business Units

    How HPE Cleaned Up Their Analytics Across Business Units

    Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.

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  • 5 Tips to Bulletproof Your Analytics Implementation

    5 Tips to Bulletproof Your Analytics Implementation

    Learn the best practices for creating a bulletproof analytics implementation.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • The Elusive Data Layer: What Is It and Why Do I Need One?

    The Elusive Data Layer: What Is It and Why Do I Need One?

    Pull the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • How to Conduct an Adobe Analytics Audit [21 Point Checklist]

    How to Conduct an Adobe Analytics Audit [21 Point Checklist]

    Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.

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  • 21 Point Google Analytics Audit

    21 Point Google Analytics Audit

    A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

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  • Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.

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  • Come Together (Right Now) To Deliver The Next Best Experience

    Come Together (Right Now) To Deliver The Next Best Experience

    Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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