2021 Digital Analytics & Governance Report

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In today’s business climate, especially with the rise in online activity, digital analytics is more important than ever. To stay competitive and deliver amazing experiences to your customers, you need to be a data-driven business.

ObservePoint conducted a survey with over 650 participants from industry professionals of varying positions related to all things digital analytics to discover the answers to questions like:

  • What does a data-driven business look like?
  • What are the current roles and team configurations in the digital analytics space?
  • What analytics solutions are companies using to improve their use of data?
  • How are companies responding to privacy regulations?
  • How much do companies trust their current digital analytics practices, and what can they do to improve those practices?

Read the report to learn more.