How do marketers measure performance in 2019? We surveyed marketers and found that across the board, marketers face significant challenges in tracking, measuring, and making sense of the data they need to determine optimal investment and return.
In fact, only 11% of marketers feel very confident in the accuracy of their current attribution model.
What you’ll learn:
- The confidence levels marketers have in their current marketing measurement
- The accuracy marketers find in their current attribution models
- Common challenges marketers share
- How marketers track, measure, and attribute their campaigns