Reports

  • Consent Management Platforms: Adoption & Market Share Analysis

    Consent Management Platforms: Adoption & Market Share Analysis

    We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.

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  • 2022 Digital Governance Report

    2022 Digital Governance Report

    Find out how companies are responding to virtual adaptations and rapid changes in tracking technology and privacy regulation enforcement in this year's Digital Governance Report.

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  • Counting Cookies: The Reliance, the Risk, and the Remedy

    Counting Cookies: The Reliance, the Risk, and the Remedy

    How ready is the industry for cookies to crumble? Are you prepared? Find out in this report which studied third-party cookie dependency in the UK, US and Australia.

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  • The Total Economic Impact™ of ObservePoint

    The Total Economic Impact™ of ObservePoint

    This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.

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  • 2021 Digital Analytics & Governance Report

    2021 Digital Analytics & Governance Report

    Discover how to become more data-driven, align with privacy standards, and improve your campaign management in the 2021 Digital Analytics & Data Governance Report.

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  • The Four Essential Steps to Transform into an Insights-Driven Business

    The Four Essential Steps to Transform into an Insights-Driven Business

    Discover how to simplify the process of becoming insights-driven in this 4-step model from Forrester

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

    In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.

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  • The State Of Insights-Driven Business Maturity, 2019

    The State Of Insights-Driven Business Maturity, 2019

    This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.

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  • Come Together (Right Now) To Deliver The Next Best Experience

    Come Together (Right Now) To Deliver The Next Best Experience

    Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.

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  • 2019 Digital Analytics and Governance Report

    2019 Digital Analytics and Governance Report

    Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.

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  • The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • Organize For Digital Intelligence With Three Models

    Organize For Digital Intelligence With Three Models

    Learn three methods from Forrester Research for how to structure digital intelligence within your organization.

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  • Data Operations with MaassMedia: The Complete Solution to Everything Data-Driven

    Data Operations with MaassMedia: The Complete Solution to Everything Data-Driven

    Data is the lifeblood of your company, don’t let it go to waste. Learn how data operations can help you ensure the quality, actionability and accessibility of your data.

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  • 2018 Digital Analytics & Data Governance Report

    2018 Digital Analytics & Data Governance Report

    See the latest trends in digital analytics and data governance in 2018.

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  • Data Quality and the Digital World: A Web Analytics Demystified White Paper

    Data Quality and the Digital World: A Web Analytics Demystified White Paper

    This report gives ten tips on collecting and acting on reliable, trustworthy data.

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