The Elusive Data Layer: What Is It and Why Do I Need One?

September 8, 2020

For many data stakeholders, the concept of a data layer can be a bit elusive.

And while the internet is riddled with assertions of how important the data layer is to accurate data collection, a true understanding of the nature of a data layer—and the corresponding investment to implement one—evades many data owners.

The Elusive Data Layer: What Is It and Why Do I Need One? pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

In this tip sheet you will learn about how a data layer can:

  • Simplify data collection processes
  • Standardize metrics across vendors
  • Minimize potential points of failure in data collection
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