7 Steps for a Successful Tag Management Strategy

June 28, 2016 Patrick Hillery

Join TMS expert Adam Corey and analytics specialist Patrick Hillery as they discuss crucial steps to maintaining and governing your Tag Management System. In this webinar you'll discover:

  • The best tips for assigning ownership, onboarding stakeholders and documenting TMS architecture
  • Ways to best add new features and push them into production
  • How to QA and audit your web analytics data to ensure you maximize the ROI of your TMS technology

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About the Author

Patrick Hillery

Patrick was a Consultant at Adobe for 8 years, spending the last couple of years working as one of the first Principle MSAs (Multi-product Solution Architects) where he attempted to learn and deploy the full Adobe Stack. During his tenure, Patrick also had the unique opportunity of consulting onsite at Dell and Facebook. Patrick has been at ObservePoint for over 3 years leading the Customer Success and Sales Engineering Organizations.

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