Your digital properties—websites, mobile apps and more—are central to your business. And your customers spend an incredible 5.6 hours per day with digital media. With all of that data to collect—and the technology to pull reports instantly—marketers like you are now able to understand their customers like never before.
But is your web analytics implementation bulletproof?
In this tip sheet, you will learn how to:
- Mastering your analytics tool
- Documenting and spot-checking your implementation (according to industry best practices)
- Implementing automated data governance to quickly find and fix errors
- Validating data at key development milestones
