Govern your site for accurate & secure data
Validate MarTech for better data & ROI
Monitor cookies, tags, and tech
Pre-standardize tracking across journeys
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Compare tagging changes over time
Visualize your tagging architecture
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Digital analytics and tag governance
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Learn how ObservePoint can help you make more informed business decisions by ensuring your customer analytics data is accurate and secure.
Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.
Monitor and test critical user paths on your website, receiving notifications when the path goes down.
The Web Audit Summary gives you a clear indication of how your implementation is performing so you can quickly diagnose any problems.
Define custom rules of expected values to test against your existing analytics implementation.
Use these out-of-the-box best practice rules to validate your Google or Adobe implementation—or even for SEO.
Stop digging through code and network requests—use ObservePoint's aggregated reports to diagnose tagging errors on your website.
See what tags are deployed on which pages so you can quickly determine where they've been misdeployed.
Identify which analytics variables have been missed or misconfigured using the Variable Summary Reports.
Set up notifications whenever an audit or journey fails so you don't have to dig into your reports any time a rule fails.
Visualize how the tags on each page of your site are firing so you can better manage the architecture of your implementation.
Trigger event-based tags during an audit or journey and capture their network requests.
Automate your analytics testing and QA workflow using the ObservePoint API.
See the health of your website using ObservePoint's aggregated Site Health Reports.
Validate your analytics and other mobile app SDKs are working properly with AppAssurance.
Run automated scans of your mobile apps most critical screens and user paths.
Use your existing Selenium and Sauce Labs scripts to test analytics on any WiFi-enabled device.