How HPE Cleaned Up Their Analytics Across Business Units

November 8, 2018

When the announcement came that HP was splitting in two, the newly created HPE wanted to take advantage of the clean slate by implementing a uniform data governance strategy with universal deployment of Adobe Analytics and one tag management solution across all HPE business units. 

To begin this monumental task, HPE performed an ObservePoint WebAssurance audit of their new digital properties to see where the quality of their analytics implementations initially stood in order to move forward and provide the best online experience for their customers.

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5 Pillars of a Successful Website Tagging Strategy
5 Pillars of a Successful Website Tagging Strategy

Build a robust, dynamic tagging strategy so your data collection efforts are successful.