The Digital Data Quality PlayBook

There is a big difference between having data and having correct data. But collecting correct, compliant digital data is a journey, not a destination. Discover how to:

  • Effectively audit and verify the data your web analytics and technology are collecting
  • Identify missing web tags
  • Prevent data leakage
  • And more...
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Rusty Warner, Forrester & Susan Vertrees, Adobe - Mastering Customer Behavior Data with Centers of Excellence
Rusty Warner, Forrester & Susan Vertrees, Adobe - Mastering Customer Behavior Data with Centers of Excellence

This presentation shows where orgs are losing confidence in data and provides suggestions for improving hol...

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Data Quality Management Process Part 3: Data Quality Analysis
Data Quality Management Process Part 3: Data Quality Analysis

This article explains the final step in the data quality management process. Learn how to analyze the tag a...