Hey Siri, What Are App Analytics?

November 2, 2016 Jack Vawdrey

Lady using iPhone in coffee shop

close-up of a woman as she uses her phone and a coffee mug sits in front of her

As 2016 nears its end, we have apps that allow you to order, monitor, play, organize, schedule, stream, design, tweet, pin, pay, cast, read, request and message. [Insert outdated “There’s an app for that” joke here.]

And not only have apps revolutionized the way we use mobile, but they have extended their sphere to intersect into television, cars and a plethora of IoT devices.

As mobile continues to gain traction, users are plentiful and in search of new apps to meet needs they didn’t even know they had. But while users are ever willing to try a new app, retention and engagement are a different story. Users often download apps as a knee-jerk reaction, and they are just as quick to delete those apps.

How should companies respond to this rapid rate of defection?

Companies who invest the necessary time and resources to implement mobile and app analytics will be the ones whose apps users can’t imagine ever living without.

Mobile and app analytics make it possible for you to see what, when and how users are using your app—instead of how you or your developer think they use it.

Lee Isensee, Director of Product Strategy at Search Discovery, recently said,

“We’ve come a long way from the early days of mobile: m dot sites, and later, responsive design. Apps are sophisticated, and demand non-web-centric analytics to truly measure their value. We’re not just talking about smartphones—Apple TV, Amazon Echo and Roku are all app driven as well. The market for mobile and app analytics is evolving to meet the needs of companies, so that they in turn can meet the needs of their users.”

Don’t be that company with the short-lived app. Users want to show you what they like and dislike about your app. You just have to give them a chance by implementing app analytics.

To better understand the evolving market of mobile and app analytics, and to learn how to steer your company in the right direction, watch Lee Isensee’s on-demand presentation “Hey Siri, What Are App Analytics?”

Lee Isensee
Lee Isensee A picture of Lee Isensee

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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