As 2016 nears its end, we have apps that allow you to order, monitor, play, organize, schedule, stream, design, tweet, pin, pay, cast, read, request and message. [Insert outdated “There’s an app for that” joke here.]
And not only have apps revolutionized the way we use mobile, but they have extended their sphere to intersect into television, cars and a plethora of IoT devices.
As mobile continues to gain traction, users are plentiful and in search of new apps to meet needs they didn’t even know they had. But while users are ever willing to try a new app, retention and engagement are a different story. Users often download apps as a knee-jerk reaction, and they are just as quick to delete those apps.
How should companies respond to this rapid rate of defection?
Companies who invest the necessary time and resources to implement mobile and app analytics will be the ones whose apps users can’t imagine ever living without.
Mobile and app analytics make it possible for you to see what, when and how users are using your app—instead of how you or your developer think they use it.
“We’ve come a long way from the early days of mobile: m dot sites, and later, responsive design. Apps are sophisticated, and demand non-web-centric analytics to truly measure their value. We’re not just talking about smartphones—Apple TV, Amazon Echo and Roku are all app driven as well. The market for mobile and app analytics is evolving to meet the needs of companies, so that they in turn can meet the needs of their users.”
Don’t be that company with the short-lived app. Users want to show you what they like and dislike about your app. You just have to give them a chance by implementing app analytics.
To better understand the evolving market of mobile and app analytics, and to learn how to steer your company in the right direction, watch Lee Isensee’s on-demand presentation “Hey Siri, What Are App Analytics?”
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