SILICON SLOPES, Utah — April 25, 2017 — ObservePoint, innovative pioneer in the field of automated data quality management, will be sponsoring the Innovation Enterprise Social Media & Web Analytics Innovation conference in San Francisco on April 26-27.
Innovation Enterprise summits provide a forum for professionals to converge and discover innovative ways of driving business growth in the areas of Big Data, Analytics, Strategy, Innovation, Digital, Finance and Operations.
The Social Media & Web Analytics Innovation conference focuses on social analytics and provides expert insight into social media, user behavior and insights. Over 100 data science and industry professionals will learn how to leverage social media to build a brand-focused community, identify trends and patterns within that community, and to further understand their customers’ behavior.
Chris Baird, ObservePoint’s VP of marketing, will be presenting “Don’t set it and forget it; How to improve your analytics implementation with ObservePoint” on Wednesday, April 26, at 2:30 PM.
“Too often organizations set up their digital analytics implementations and then forget about them, hoping that once everything has been set up, all they have to do it sit back and watch the data come in,” says Baird. “Unfortunately, most of us are aware that the ‘set it and forget it’ method is not practical—things are constantly changing on your digital properties and those changes affect your implementations. You need to have an ongoing, automated QA process to continuously monitor and validate your analytics and critical user journeys so that you can trust your data to drive effective decisions.”
ObservePoint will also have a booth at the event where attendees can learn more about automating data quality validation and even pick up a pair of free, custom ObservePoint socks.
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.