Tim Trefren, Co-founder of Mixpanel, to Speak at Mobile Analytics Summit Hosted by ObservePoint

June 13, 2017 Kara Frazier

SILICON SLOPES, Utah — June 13, 2017 — ObservePoint is honored to announce that Tim Trefren, Co-founder of Mixpanel, will present at the 2017 Mobile Analytics Summit.

The Mobile Analytics Summit is a free, online event that brings together over 5,000 professionals in the field of mobile app analytics and marketing to hear 20+ leaders and innovators in mobile and app analytics.

Trefren’s session, “Stop Treating Your App Like a Marketing Channel,” is about the importance of optimizing retention as opposed to just focusing on conversion rates.

“Marketers have relied on analytics to prove out the ROI they create for years. As companies become more product-centric, product teams will need to move in a similar direction. When you’re dealing with retention; you can’t spend your way out of the problem. You need to build better products,” Trefren said about his topic.

“Trefren’s presentation is about understanding the value of an app and its ability to be an immersive experience, not just a transactional one,” Chris Baird, VP of Marketing at ObservePoint. “He talks about ways to understand and engage with customers through product analytics as opposed to solely relying on marketing analytics.”

The 2017 Mobile Analytics Summit is also pleased to present the following speakers:

Tim Trefren will speak at the Mobile Analytics Summit on June 22, 2017. It’s easy to register and attend this free event. Just follow this virtual portal to get started: https://www.observepoint.com/mobile-analytics-summit/.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

Previous Article
Building Great Mobile App UX with Product Analytics
Building Great Mobile App UX with Product Analytics

This article discusses the importance of using product analytics to ensure mobile applications both acquire...

Next Article
Integrating Artificial Intelligence into Your Mobile Marketing Strategy
Integrating Artificial Intelligence into Your Mobile Marketing Strategy

This article discusses the importance of integrating artificial intelligence into your marketing strategy, ...