Team Demystified’s Expert Analyst Panel to Present at ObservePoint’s 2016 Analytics Summit

October 26, 2016 Kara Frazier

SILICON SLOPES, Utah – October 26, 2016 – ObservePoint is pleased to announce that Team Demystified, Analytics Demystified‘s full-time client support team, will be presenting an analyst expert panel at the first annual Analytics Summit, hosted by ObservePoint.

The panel will include four Digital Analytics Consultants from Team Demystified:  Elizabeth Eckels,  Jonas Newsome,  Cathy Morse and  Nico Miceli.

The title of the expert panel is, “Debugging Code, People, and Habits: Tips for Better Data Quality Management from Team Demystified.” They will be sharing their top tips to manage data quality across platforms such as Google Analytics and Adobe Analytics.

Regarding the panel presentation, Chris Baird, VP of Marketing at ObservePoint, said, “We are excited to have this dynamic group of analysts presenting at the Analytics Summit. Data quality is a major driving force behind our solutions at ObservePoint and it is an honor to have such an experienced panel addressing this important issue at our event.”

The 2016 Analytics Summit will bring together more than 5,000 digital marketing and analytics executives, directors, managers and practitioners to learn from over 30 seasoned analytics experts.

Additional industry leaders presenting at the Analytics Summit include:



This virtual Analytics Summit is to take place November 17, 2016. Those interested in attending can register and attend the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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