SILICON SLOPES, Utah — May 4th, 2020 — ObservePoint, the pioneer of automated digital analytics testing and tag governance, today announced a new partnership and integration with Tealium, the trusted leader in real-time customer data orchestration solutions, which will enable analytics professionals to govern their tags more efficiently. Leveraging Tealium’s tag management solution, Tealium iQ.
When implementation updates are pushed into the staging environment, ObservePoint can now automatically initiate Web Audits on Tealium iQ staging code to run a full suite of tests on the associated digital property, instead of relying on scheduled scans that could miss errors for hours or days . The automated scans simplify the process of creating testing tags in staging environments and the movement of those tags into a production environment — validating that the implementation is done correctly and freeing up time and resources for other priorities. Additionally, with this integration, organizations can more efficiently identify and fix tagging errors to obtain more accurate data, ultimately delivering a greater customer experience.
“There are thousands of MarTech solutions out there, and it can be difficult for organizations to make these solutions talk to each other,” said Chris Baird, VP of Marketing at ObservePoint. “This new integration with Tealium in Tealium iQ will allow organizations to reap the benefits of integrating tag governance with tag management more simply.”
“Tag management and governance have traditionally caused headaches and slow-downs for marketing and IT teams,” said Mike Anderson, Founder and CTO at Tealium. “But with this integration, ObservePoint and Tealium provide organizations with a data-first solution to improve their marketing agility and spend more time on what really matters – providing a seamless and personalized customer experience.”
Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
For data to tell real, compelling stories, organizations must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.
Now with Strala by ObservePoint, ObservePoint's platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.