SILICON SLOPES, Utah — December 13, 2019 — ObservePoint is pleased to announce that Tanu Javeri, Senior Global SEO Strategist for IBM, will be presenting “Build A Robust Customer Data Strategy That Translates To Business Benefits” at the Virtual Analytics Summit (VAS), January 15, 2020 11am - 4pm EST.

There are so many things that go into good analytics, from data aggregation, leveraging automation, organizing, analyzing, and storytelling. All of this generates customer insights which help inform the marketing team how best to strengthen your value proposition for business priorities. 

But how do you know if the insights you generate are really valuable and relevant to those priorities?

Tanu addressed this issue saying, “Too many teams get busy doing the activities, they forget to gauge success or failure to build standards. It is essential to define, track, and report the KPIs that compel organizations to take actual business actions.” 

In her session at VAS, “Build A Robust Customer Data Strategy That Translates To Business Benefits,” Tanu will uncover the intersection between the foundational metrics, the conversion metrics, and collateral gains to help analysts generate relevant and valuable insights.

Tanu Javeri is an 18-year digital marketing veteran, with roots in digital analytics, SEO, and Paid Search. Currently, she is working at IBM as Senior Global SEO Strategist leading the optimization strategies and supporting digital analytics projects. She is also on the Board of Directors for the non-profit AWAKE, geared towards women empowerment. Tanu has authored articles for various publications and has been actively involved with different universities as an industry expert and guest speaker.

The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

• Krista Seiden, Founder and Principal Analyst at KS Digital
• Peter O'Neill, Director of Analytics at Ayima, Founder of MeasureCamp
• Alex Langshur, Co-CEO of Cardinal Path
• Tanu Javeri, Senior Global SEO Strategist for IBM
• Erica Eischeid, Marketing Analytics Consultant at Adobe
• Jose Bergiste, Director of Data & Analytics Engineering at Cognetik
• Lea Pica, Data Storytelling Advocate at LeaPica.com
• Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi
• Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing
• Jon Tomlinson, Sr. Analytics Architect at Metric Partners
• Mike Maziarz, Product Manager at ObservePoint
• Chris O’Neill, Solutions Engineer at ObservePoint
• Andrew Geddes, Sr. Manager, Consulting at ObservePoint
• and more

Learn more and register for the event here: VAS 2020

About IBM Global Technology Services 

IBM Global Technology Services offers end-to-end IT consulting and business services supported by an unparalleled global delivery network that is transforming its business to lead in an era of Cognitive and Cloud. As a cloud services integrator, GTS is managing the services and underlying infrastructure in an integrated and unified way. It is modernizing clients' IT environments to help them meet the increasingly complex customer demands. GTS provides clients with innovative technology solutions that help them to improve their business processes and in turn, profitability.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.