Tanu Javeri of IBM to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

October 15, 2020 Krissa Correa

SILICON SLOPES, Utah — October 15, 2020 — ObservePoint is pleased to announce that Tanu Javeri, Global Digital Analytics Enablement Lead at IBM, will be leading a session at Validate on November 12th, 2020.

In her session, “Build A Robust Customer Data Strategy That Translates To Business Benefits,” Javeri will discuss the importance of understanding what comprises good digital Analytics. 

“It begins with data aggregation, leveraging automation to collect, organize and analyze and lastly storytelling,” says Javeri. “Uncover the intersection between the foundational metrics, the conversion metrics, and collateral gains (that we often forget to report on). Customer Insights help inform the Marketing team how best to strengthen our value proposition for business priorities.”

Tanu Javeri is an 18-year digital marketing veteran with roots in digital analytics, SEO and Paid Search. Currently, she is working at IBM as Senior Global SEO Strategist leading the optimization strategies and supporting digital analytics projects. She is also the Board of Director for a non-profit, AWAKE, geared towards women’s empowerment. Javeri has authored articles for various publications and has been actively involved with different Universities as an Industry expert and guest speaker.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

  • Tanu Javeri, Global Digital Analytics Enablement Lead at IMB

  • John Neeson, Founder Emeritus of Sirius Decisions, Board Member, and Adjunct Professor

  • Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim

  • David Kirschner, Independent Advisor, Former Google Lead

  • Matt Crupe, Sr. Technical Consultant at Adobe 

  • Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints

  • Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints

  • Ryan Storment, Web Developer at REI

  • Ali Shoukat, Manager of Technology Innovation at Cisco 

  • Lea Pica, Founder and Data Storyteller at LeaPica.com

  • Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University

  • Eric Hansen, Digital Analytics Product at Western Governors 

  • Steve Carrod, Co-founder & Managing Director at DMPG University

  • Marilee Yorchak, Executive Director at Digital Analytics Association

  • John Pestana, CEO at ObservePoint 

  • Chris Baird, CMO at ObservePoint

  • And More!

Javeri will speak on November 12, 2020 at 12:00pm EST. To register and attend the event, follow this portal: Validate 2020.

 

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 

 

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