– Adds support for 11 tags including Google Universal Analytics, Gigya and C3 Metrics –
Orem, Utah – September 12, 2013 – Web analytics and tag auditing company, ObservePoint, announced the update to its Google Chrome plugin, Tag Debugger, by adding support for 11 new tags. The new tags include Webtraxs, Tag Commander,
Rich Relevance, iPerceptions, Google Universal Analytics, Gigya, Chartbeat, C3 Metrics, Anametrix, Adometry, and 24/7 Open AdStream.
Since being introduced in late 2012, Tag Debugger — a free tool on the Chrome Web Store — has been downloaded more than 3,000 times.
ObservePoint Tag Debugger is an easy-to-use tool that troubleshoots and inspects all web analytics tags variables, and on-click events variables, and on-click events. Tag Debugger is an excellent alternative for web analysts who may currently use one or more debuggers to examine what a tag might be doing on a specific page.
“We developed Tag Debugger with the hope that we would be able to ease the day-to-day burdens placed on web analysts as they manage tags across their business’s website,” said ObservePoint’s CEO, Rob Seolas. “We feel that we’ve been successful, and believe that with the additional tag support it will help even more web analysts.”
“This is a great tool for verifying that my analytics tags are loaded and firing properly,” said one reviewer. “Being able to see how the variables are set and what’s being sent to the analytics provider (Google Analytics in my case) is really helpful.”
Based in Orem, Utah, ObservePoint is the leader in web tag auditing – a critical element of web analytics. Audited web reporting resolves significant flaws in ROI analysis and executive data. ObservePoint uses a unique method of simulating network traffic at a speed and scale unparalleled in the industry to identify web analytic tag errors.