Sun Sneed, Director of Product at ObservePoint, to Speak at Mobile Analytics Summit

June 5, 2017 Kara Frazier

SILICON SLOPES, Utah — June 5, 2017 — ObservePoint is pleased to announce Sun Sneed, Director of Product at ObservePoint, will be presenting at the 2017 Mobile Analytics Summit.

The Mobile Analytics Summit is an online conference that is free for attendees. It brings together 5,000+ analytics professionals and mobile app marketers to hear from 20+ innovators in the field of mobile analytics as they present on a variety of mobile-centric topics.

Sneed’s presentation, “7 Ways to Win at Testing Your Mobile App Analytics,” focuses on the importance of data quality from your app analytics and how to implement seven best practices on what to measure and test to boost your app’s performance.

“Mobile app analysis is equally important as mobile app development—and you have to know the data you are working with is sound,” Sneed said about her presentation topic.

“User demands are always changing and making sure you can trust the integrity of your data analytics strategy is essential to keeping your app highly competitive,” said Chris Baird, VP of Marketing at ObservePoint. “Mobile app analysis is just as important as app development. Sneed presents  seven ways to ensure your data is accurate in order to make smart decisions and ensure quality insights.”

The 2017 Mobile Analytics Summit will also hear from the following movers and shakers in the field of mobile app analytics:

Sun Sneed will present at the Mobile Analytics Summit on June 22, 2017. Register and attend the event at the following virtual portal:

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.




Previous Article
How to Test Your Mobile SDKs with Automation
How to Test Your Mobile SDKs with Automation

This article discusses the importance of testing your mobile SDKs in order to ensure data collection on you...

Next Article
Unify Your Mobile Analytics Data and Strategy
Unify Your Mobile Analytics Data and Strategy

This article discusses the proliferation of mobile analytics and marketing technologies and the importance ...