SILICON SLOPES, Utah — September 21, 2020— ObservePoint is pleased to announce that Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim, will be speaking at Validate, ObservePoint’s marketing and analytics summit.
His session at Validate 2020, “Self-service Analytics: A Reporting Monkey's Utopia,” will focus on helping attendees to become confident analysts and trusted advisors by first becoming experts at reporting.
“There are so many avenues that can demand an analyst’s attention, but it requires expert knowledge on reporting to make any of that work worthwhile,” said Chris Baird, CMO at ObservePoint. “Simon’s is a credible expert and his session at Validate is sure to help attendees improve their reporting skills.”
Simon is the Global Lead Digital Performance Management within Boehringer Ingelheim’s Animal Health Business Unit. In his role, Simon manages the Digital Analytics capability for the entire business unit which spans managing business processes, training, and delivering insights across all business segments (B2B & B2C) throughout all regions. As an analyst, he is driven by his passion to manage the interception of Business and IT and has a solid track record of enabling people, processes and platforms to establish analytics within marketing organizations. In addition, Simon lectures on Performance Marketing at two schools of applied science in Germany.
Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.
Speakers at this event include:
- Lea Pica, Founder and Data Storyteller at LeaPica.com
- Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
- Julie Park, Privacy Manager at FamilySearch
- Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
- Eric Hansen, Digital Analytics Product at Western Governors University
- Ali Shoukat, Manager of Technology Innovation at Cisco
- Mikel Chertudi, COO at ObservePoint
- John Pestana, CEO at ObservePoint
Simon will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.