SILICON SLOPES, Utah — November 18, 2019 — ObservePoint is pleased to announce that, Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingleheim, will be speaking at the Virtual Analytics Summit (VAS), on January 15, 2020 11am - 4pm EST.

Many analysts have great software and tools to help them achieve the insights they need, but wonder why they still aren’t able to reach the level of data maturity they are striving for. They work hard but they struggle to get results.

So what’s missing?

Simon Pilkowski suggests that simply having the right tools isn’t sufficient. For him, success in analytics is not just about having the right technology stack at hand, but about enabling teams to use the tools and follow desired processes.

In his session, “Analytics is Not a Tool, But a Process,” Pilkowski will discuss how Boehringer Ingelheim has established analytics as a process for digital activation efforts to drive change. 

Pilkowski is a passionate senior digital analyst leading Global Digital Performance Management at Boehringer Ingelheim Animal Health. The focus of his role is to enable global and local marketing colleagues to assess the performance of their digital activation efforts and drive continued optimization.

The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

• ​Krista Seiden, Founder and Principal Analyst at KS Digital
• Peter O'Neill, Director of Analytics at Ayima, Founder of MeasureCamp
• Alex Langshur, Co-CEO of Cardinal Path
• Tanu Javeri, Senior Global SEO Strategist at IBM
• Erica Eischeid, Marketing Analytics Consultant at Adobe
• Jose Bergiste, Director of Data & Analytics Engineering at Cognetik
• Lea Pica, Data Storytelling Advocate at LeaPica.com
• Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi
• Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing
• Jon Tomlinson, Sr. Analytics Architect at Metric Partners
• Mike Maziarz, Product Manager at ObservePoint
• Chris O’Neill, Solutions Engineer at ObservePoint
• Andrew Geddes, Sr. Manager, Consulting at ObservePoint
• and more

Learn more and register for the event here: VAS 2020

About Boehringer Ingelheim

Improving the health of humans and animals is the goal of the research-driven pharmaceutical company Boehringer Ingelheim. The focus in doing so is on diseases for which no satisfactory treatment option exists to date. The company therefore concentrates on developing innovative therapies that can extend patients’ lives. In animal health, Boehringer Ingelheim stands for advanced prevention.

Boehringer Ingelheim is one of the pharmaceutical industry’s top 20 companies. As a family-owned company, Boehringer Ingelheim plans in generations and focuses on long-term success. The company therefore aims at organic growth from its own resources with simultaneous openness to partnerships and strategic alliances in research. In everything it does, Boehringer Ingelheim naturally adopts responsibility towards mankind and the environment.

More information about Boehringer Ingelheim can be found on www.boehringer-ingelheim.com or in our annual report: http://annualreport.boehringer-ingelheim.com.]

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.