Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi, to Speak at VAS

November 18, 2019 Aunica Wride

SILICON SLOPES, Utah — November 18, 2019 — ObservePoint is pleased to announce that, Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi, will be speaking at the Virtual Analytics Summit (VAS), on January 15, 2020 11am - 4pm EST.

Delivering more personalized experiences to customers (while also improving brand reputation and ROI) requires comprehensive and accurate data. However, all too frequently, companies jump the gun and pursue better personalized experiences through new data without first ensuring the data they are collecting is correct. 

Why?

Some companies may think that it takes too much time, effort, and money to invest in verifying the data, and that by doing so they’ll be left behind in the race to provide better digital experiences. However, as Reed stated, “Without accurate data to feed them, personalization efforts are an absolute waste of time and money. But ensuring good data requires a lot less time and effort than most people think.” 

Just as you can’t build a house without a good foundation and you can’t build great personalized experiences without a foundation of accurate data. In his session, “Comprehensive & Accurate Data: The Cornerstone of a Successful Personalization Program,” Shawn Reed will discuss how to create that foundation through data validation. 

As the Sr. Director of Marketing Technology Solutions, Shawn guides Blue Acorn iCi clients through the complexities of measurement strategy and the marketing technology ecosystem. He's worked with dozens of Fortune 500 companies throughout his career, helping them implement the technical capabilities and data integrations needed to deliver superior customer experiences. Shawn also served as the senior product manager at Adobe for Dynamic Tag Management (DTM). He brings 12 years of digital marketing and analytics experience with over 25 years of technology background to solve his clients' most challenging problems. When he's not working, Shawn loves to travel and share music with the world as a DJ (electronic and hip-hop, mostly).

The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

Learn more and register for the event here: VAS 2020

About Blue Acorn iCi

Born from the minds of engineers, data scientists, digital commerce experts, designers, and strategists, Blue Acorn iCi is a leading independent digital customer experience company. The company has unparalleled expertise - from building complex websites that need scale and platform integration, to transforming data into actionable insights, to helping brands operate and grow their digital commerce channel utilizing a comprehensive suite of commerce services.   Blue Acorn iCi helps clients expand their reach, accelerate sales and grow their business. Clients include Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others.

The company has offices in Charleston, Raleigh, New York, Toronto, Los Angeles, San Antonio and Shelton, CT. Blue Acorn iCi is a portfolio company of the Beringer Capital Digital Experience Fund.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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