SILICON SLOPES, Utah — October 22, 2020 — ObservePoint is pleased to announce that Ryan Storment, Web Developer at REI, will be leading a session at Validate on November 12th, 2020.

In his session, “Defining Success for Data Quality,” Storment will answer a series of questions, such as how do you determine what to track and what drives analytics success? When it comes to tag governance and data quality, what do you monitor first and what is most critical to ensure no outages? How do you align your organization internally to ensure that data strategy and data quality are a priority?

Storment is a Front End Developer at REI. He takes those technical requirements and builds platform software, processes, and best practices for the suite of analytics tools used by developers and marketers at the Co-op.  works on the Insights Enablement team, architecting and building technical solutions for both Web and Marketing Analytics, including tag management, data governance, javascript development, multivariate testing, and standardization across many platforms and partners. While serving this technical niche between IT, Marketing, and Digital Retail, a crucial part of the team's responsibility is to ensure the trustworthiness of the data pipeline, so that the business can make well-informed decisions.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

• Dean Davison, Principal Consultant at Forrester
• Tanu Javeri, Global Digital Analytics Enablement Lead at IMB
• John Neeson, Founder Emeritus of Sirius Decisions, Board Member, and Adjunct Professor
• Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
• Lea Pica, Founder and Data Storyteller at LeaPica.com
• Steve Carrod, Co-founder & Managing Director at DMPG University
• Shane Phair, Chief Marketing Officer at Decibel
• David Kirschner, Independent Advisor, Former Google Lead
• Ali Shoukat, Manager of Technology Innovation at Cisco 
• Matt Crupe, Sr. Technical Consultant at Adobe 
• Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints
• Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints
• Craig Ferguson, Senior Tagging Analyst at Lloyd's Banking Group
• Alex Sandrey, Director, Customer Solutions & Delivery at Tealium
• Ryan Storment, Web Developer at REI
• Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
• Jordan Avalos, Senior Analyst Analytic Technologies at Southwest Airlines
• Eric Hansen, Digital Analytics Product at Western Governors 
• Jake Spencer, Product Marketing Manager at Tealium
• Arthur Engelhard, Data Implementation Specialist at Endurance International Group
• Seth Poplaski, Analytics Implementation Architect at Texas Instruments
• Cory Underwood, Platform Engineer at Search Discovery
• Glen Horsely, Co-Founder & CEO at RIVN
• Marilee Yorchak, Executive Director at Digital Analytics Association
• Alex Langshur, Co-CEO at Cardinal Path
• John Pestana, CEO at ObservePoint 
• Chris Baird, CMO at ObservePoint
• And More!

Storment will speak on November 12, 2020 at 16:30pm CET. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.