Roopa Carpenter, Director of Optimization at Blast Analytics & Marketing, to Present at ObservePoint’s Analytics Summit

October 17, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 17, 2017 — ObservePoint is honored to announce that Roopa Carpenter, Director of Optimization at Blast Analytics  & Marketing, will be presenting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is a free, one-day conference that brings together digital marketing and analytics professionals from around the world to discuss strategies, explore new solutions and network with one another in a dynamic virtual environment.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “The goal of putting on a virtual event is to replicate as many of the aspects of an in-person conference online, while making the presentations and networking opportunities available at a broad scale.” Concerning the speakers, Baird said, “We’re fortunate to have speakers with a wealth of technical expertise and industry-leading thought leadership who can help event attendees jumpstart their analytics and data governance programs.”

Some of the topics speakers will address include analytics, digital intelligence, data visualization and storytelling, data governance, enterprise data integration, reporting and more.

Roopa Carpenter will be presenting “Show Me the Money: How Page Speed Impacts Your Bottom Line,” and will be talking about how page speed affects site performance, user experience and a company’s bottom line.

Farina said concerning her own topic, “A critical aspect that’s missing from site performance analysis is how page speed directly impacts a business’s KPIs.”

The current lineup of Analytics Summit speakers includes:

Carpenter will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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