Riptide Analytics’ Chief Technical Adviser Lori McNeill to Present at ObservePoint 2016 Analytics Summit

November 10, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 10, 2016 – ObservePoint, innovative pioneer in the field of data analytics validation, is pleased to announce Lori McNeill, Chief Technical Adviser at Riptide Analytics, will be speaking at the first annual Analytics Summit, hosted by ObservePoint.

The 2016 virtual Analytics Summit  brings together 25+ thought leaders and analytics experts who will share tips and tricks, best practices, technical deep-dives and other industry insight on November 17th, 2016. Registrants can attend breakout sessions, keynote addresses and panel discussions online, from the comfort of their own office spaces.

Chris Baird, VP of Marketing at ObservePoint, said of the event, “I have been astounded by the quality of speakers we have been able to gather for this event. Top-end industry influencers from a variety of technical and professional backgrounds within the digital analytics space will be offering killer insights to around 5,000 registrants about how to optimize their data collection and analysis processes.”

Lori Mcneill, who will be presenting “No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners” said of her own presentation:

“I’ve experienced the struggle of being painfully unfamiliarized with data collection processes. But thankfully I was able to hack my way through to understanding. In this presentation I will be walking participants through some of my most used ‘hacks’ for increased self-sufficiency in getting the data they need, transforming data into something they will use, and saving time with ‘lite’ automation.”

Other speakers that will be joining McNeill include:



McNeill will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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