Richard Oto, Partner Marketing Manager at Adobe, to Particpate at Validate 2019, ObservePoint's Premier Customer Event

September 9, 2019 Aunica Wride

SILICON SLOPES, Utah — September 9, 2019 — ObservePoint is pleased to announce that Richard Oto, Partner Marketing Manager at Adobe, will be speaking at Validate 2019. 

Oto has more than eight years of experience in Adobe’s digital marketing field. He leads transformative strategy across verticals, creates organizational maturity in data governance strategies, and works cross-functionally while mentoring multiple teams to achieve organizational success.

Oto will be participating in the “Sponsor Speed Dating” portion of the general session at Validate. During this portion of the main stage, Oto and other representatives from companies sponsoring validate this year will respond to questions regarding their companies, their relationship with ObservePoint and how they can partner with other businesses as well. 

“Oto has a deep understanding of Adobe and their services,” said Chris Baird, VP of Marketing at ObservePoint. “We’re thrilled that he will be representing Adobe this year and look forward to hearing from him during our sponsor panel.”

Validate 2019 is ObservePoint’s user event, which they host annually in Park City, Utah—a city tucked into the eastern side of the Wasatch Mountains and famous for its amazing outdoors. The event focuses on best practices in analytics testing and tag governance, with interactive product deep-dives, certifications, roundtable discussions, and hands-on lab sessions led by solution experts.

Speakers at this event include:

  • Kevin Jorgeson, Co-Founder, CEO at Session Climbing and climber of the Dawn Wall
  • Michele Kiss, Senior Partner at Analytics Demystified
  • Adam Greco, Senior Partner at Analytics Demystified
  • Colleen Berube, Chief Information Officer at Zendesk
  • James McCormick, Principal Analyst at Forrester Research
  • Paul Murphy, Technical Alliance Manager, Strategic Partnerships at Adobe
  • Matt Crupe, Senior Technical Consultant at Adobe
  • Christi Thompson, Manager, Web Content and Analytics Tagging at Southwest Airlines
  • Jordan Avalos, Senior Analyst Analytic Technologies at Southwest Airlines
  • Seth Poplaski, Analytics Implementation Architect at Texas Instruments
  • Peter Symuleski, Head of Business Intelligence at NBCUniversal
  • Marten vanZwietering, Senior Engineer/Architect at Orvis
  • Ryan Storment, Web Developer at REI
  • Nolan Cross, Program Manager, Digital Analytics and Optimization Platform at REI
  • Aimee Bos, Director Analytics Strategy at Blast Analytics & Marketing
  • Lianne MacLean, Senior Consultant, Business Analytics at Bancroft Digital
  • Dot McCleskey, Project Portfolio Manager at Bancroft Digital
  • Ani Lopez, Advisor, Data Architecture at Bancroft Digital
  • Tim Munsell, Digital Analytics and Strategy Consultant at Bancroft Digital
  • Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Digital IQ
  • And more

To register and attend the event, follow this portal: Validate 2019

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

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