Paul Murphy, Technical Alliance Manager for Adobe, to Speak at Validate 2019, ObservePoint's Premier Customer Event

August 8, 2019 Aunica Wride

SILICON SLOPES, Utah — August 8, 2019 — ObservePoint is pleased to announce that Paul Murphy, Technical Alliance Manager for Adobe, will be speaking at Validate 2019.

Murphy has spent the past 3 years as Technical Alliance Manager at Adobe helping guide technical strategy across disciplines for key integrations with Adobe’s Premier Partners. He also concentrates on analytics data, ethical use of audience data, and personalization. Prior to Adobe, he focused on analytics, testing, and optimization as a Senior Technical Consultant for Omniture (before it was acquired by Adobe) and lead web development efforts at Axis41. 

Murphy will be part of an Industry Expert Panel which will discuss what it means to be a digitally intelligent company and how to get there—from organizational structure, to process strategy, to implementation maintenance, to data security. Other panelists include: James McCormick of Forrester, Paul Murphy of Adobe, and John Pestana of ObservePoint and Omniture.

Chris Baird, VP of Marketing at ObservePoint, stated, “Paul’s passion for the use of data from strategy to personalization and privacy, combined with his years of experience in the field, make him a valuable addition to the expert panel this year. We’re thrilled he will be participating.” 

Validate 2019 is ObservePoint’s user event, which they host annually in Park City, Utah—a city tucked into the eastern side of the Wasatch Mountains, famous for its amazing beauty and outdoor activities. The event focuses on best practices in analytics testing and tag governance, with interactive product deep-dives, certifications, roundtable discussions, and hands-on lab sessions led by solution experts.

Speakers at this event include:

Murphy and will speak on September 19, 2019. To register and attend the event, follow this portal: Validate 2019.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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