Krista Seiden and Eric Matisoff to Join John Pestana for Analytics Panel Discussion

April 24, 2020 Becca Tew

SILICON SLOPES, Utah — April 24, 2020 — ObservePoint is pleased to announce they will be hosting a free virtual event, “Analytics Best Practices to Drive Value During Uncertain Times,” with Krista Seiden, Founder & Principal Consultant at KS Digital, Eric Matisoff, Sr Evangelist for Analytics & Data Science at Adobe, and John Pestana, CEO & Co-founder at ObservePoint, on April 29th at 2:00pm EST.   

This virtual event is a panel discussion and QA session that will focus on how to analyze and reprioritize your team’s data projects and marketing objectives, use data to engage with your customers during difficult times, shift employee and martech resources to do more with less, and other similar topics.  

Krista Seiden is the principal digital analytics consultant with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at and on twitter @kristaseiden. 

Eric Matisoff is the Sr Evangelist for Analytics & Data Science at Adobe with 15+ years of experience working with data and visualizations. Eric works with Adobe customers and partners to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action. He has recently written and released Adobe Analytics For Dummies and you can find recent content of his on the Adobe Summit website along with the Adobe Analytics YouTube channel. 

John Pestana is the co-founder and CEO at ObservePoint, the leader in marketing technology governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe in 2009 where it developed into Adobe Analytics. 

Analysts, digital marketers, and all other interested parties can register for the event here. 

About ObservePoint 

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?  

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data. 

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.   

For more information visit Follow ObservePoint on Twitter, LinkedInand Facebook. 

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