SILICON SLOPES, Utah — MAY 27, 2020 — ObservePoint is pleased to announce they will be participating as a gold sponsor in the Virtual Digital Analytics (DA) Hub event to take place on May 29th from 1:00pm to 5:30pm EST.
Hosted by the DA Hub Executive Club, the Virtual DA Hub is a roundtable event open to all senior-level analytics professionals. During this virtual event, 140+ senior analytics leaders will meet together for guided discussions where participants can exchange peer-to-peer knowledge about analytics leadership challenges and other pressing current issues in analytics. Roundtable discussion leaders will include experts from some of the leading companies in America, including Amazon, Disney, and JP Morgan.
ObservePoint representatives at the Virtual DA Hub will be Analytics Architect Chris O’Neill and Director of Customer Success Andrew Geddes. Chris O’Neill will be leading a roundtable discussion, “Perfecting Release Validation: Catch Errors Before They Destroy Your Data,” about proactive analytics governance at 3:10pm EST. He will discuss how to address data quality issues before they reach the production environment and how to instill a company culture of proactive tag governance to validate data and drive business forward.
Andrew Geddes will be giving a 10 minute keynote presentation, “Automating QA Testing for Failproof Analytics & Marketing Data,” at 3:00pm EST where he will be speaking about how to automate your QA testing for failproof analytics and marketing data. He will describe how companies like Mastercard have overcome the hurdles of complex data collection by using automated testing to validate tagging functionality and ensure accurate data collection.
Of the event, Geddes stated, “This event is a great opportunity to collaborate with some of the best minds in analytics today. We’re excited to represent ObservePoint at the DA Hub and show attendees how our automated solution can help them validate their data and trust their analytics insights.”
All interested senior-level analytics professionals can apply to attend the event here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.