ObservePoint to Sponsor Spring 2021 Virtual MarTech

March 5, 2021 Krissa Correa

SILICON SLOPES, Utah — March 5, 2021 — ObservePoint is proud to sponsor The MarTech Conference: Expert-Led Training For Senior Marketers on Tuesday and Wednesday March 16-17, starting at 11:00AM EST.

Martech Conference is a free training experience designed to keep senior-level marketers up-to-speed on the latest developments in modern marketing and help them identify, evaluate, and implement time-saving, profit-generating marketing technologies.

Join Chris O’Neill, Solutions Architect at ObservePoint, on March 17 at 4:00 PM EST, as he leads a discussion on privacy best practices to make it easier to stay compliant, while still creating fantastic experiences for your customers. The “new normal” is a phrase that has been flying around social and news channels since the beginning of 2020, but for digital analysts and marketers, a different sense of “new normal” has been pervading the industry for the past few years: privacy compliance. Join the discussion for topics like:

  • Using automated testing to discover non-compliant areas of your site
  • Implementing flexible processes and solutions for long-term compliance
  • Adhering to privacy demands while still providing personalized experiences

With web privacy regulations like GDPR, CCPA, and others destined to come along, it is clear that data protection is a major public concern. Due to these concerns, your company needs to  take proactive steps to protect your customer’s data and your reputation, and ObservePoint can help.

Chris O’Neill is a full-stack web developer who has been in the analytics space for the past five years. As a Senior Solutions Architect, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running. He also has a passion for privacy and heads the Privacy Compliance initiatives at ObservePoint.

Learn more and register to attend this FREE event HERE.

 

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

ObservePoint empowers insights-driven companies to trust their data and create better experiences for their customers using automated data governance. Our automated Technology Governance, Privacy Compliance, and Campaign Performance solutions enable companies to scan their digital properties for data collection errors—ensuring they are collecting accurate, secure data to guide their decisions.

ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook



 

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