SILICON SLOPES, Utah — January 13, 2021 — ObservePoint is proud to sponsor this year’s virtual MeasureCamp UK on January 16th, 2021.
MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves.
Due to Covid 19, MeasureCamp was unable to be held in person in the UK throughout 2020. So to start off 2021, all four MeasureCamp cities in the UK are joining forces to hold a virtual MeasureCamp.
“The MeasureCamp team have managed to replicate the feel of an in-person camp but with the ability to take it to a global like minded community,” says Michael Fong, Solutions Engineer at ObservePoint.
David Johnson, Account Executive in Sales at ObservePoint can’t wait for this year’s virtual event, “It’s always great to catch up with our customers and friends at Measurecamp!”
MeasureCamps are designed to encourage discussions and exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.