ObservePoint to Sponsor MADS, Marketing Analytics and Data Science Conference

November 5, 2021 Krissa J. Correa

SILICON SLOPES, Utah — November 5, 2021 — ObservePoint is proud to sponsor and present at this year’s Marketing Analytics and Data Science (MADS) conference from November 16-17, 2021.

Data and Analytics have become two of the most powerful tools in business today. Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

Bryce Bergen, Senior Account Executive at ObservePoint, will be presenting on the first day of the conference. During his session, "The Fundamentals of Digital Data Governance," Bryce will discuss how enterprises like Recruit Lifestyle and Mastercard use data governance to:

  • Validate the deployment and accuracy of all MarTech collecting data on their site
  • Optimize user experience across digital channels
  • Ensure they’re meeting digital privacy regulations for customer data
  • Automate campaign tracking and measurement across the customer journey

Bryce Bergen has been with ObservePoint for over six years. He is passionate about Data Governance and helping companies maximize the ROI of their data and MarTech. As a Senior Account Executive, Bryce helps large enterprises set up automated testing of their marketing technologies to ensure they’re capturing clean, accurate, and actionable data they can trust. Outside of work, Bryce is the proud father of 5 kids and runs a long-range shooting school.

Bryce will be presenting on Nov 16th at 1:00pm CST. For more information and to register click here.

Marketing Analytics and Data Science (MADS)

Marketing Analytics and Data Science, or "MADS," was launched in the summer of 2016 in San Francisco, CA. It has since held events in New York City and Manalapan, Florida. It became the first event to combine the disciplines of Data Science and Marketing Analytics to break down those silos, work together, and deliver maximum business impact. 


About ObservePoint 

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

With Campaign Performance, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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