SILICON SLOPES, Utah — MAY, 2020 — ObservePoint is pleased to be sponsoring Tealium’s Digital Virtualocity: the ultimate event for DATA-lutionaries that want to deliver better customer experiences, drive growth, and lead digital transformation through data. The US event is scheduled for May 12, 2020 with versions of the event geared for EMEA and APAC to follow in June.
With more technologies in place than ever before, attendees of Digital Virtualocity can learn how to successfully ensure that they are maximizing the value of their customer data. Attendees will have the opportunity to access practical insights and key learnings from industry leaders across the globe.
“While we’ll miss being in sunny San Diego for this event, the entire ObservePoint team is looking forward to the virtual version. We’ve been sponsoring this event for years, and it’s always been a terrific experience for our team,” said Chris Baird, ObservePoint’s CMO. “I am confident that Tealium will impress yet again with their content at this virtual event."
At Tealium, customer data is in our DNA. We have been at the forefront of delivering trusted customer data orchestration solutions to enterprises for over a decade.
The journey started when our founders were working as members of the team that invented the web tracking pixel. Knowing the challenges of managing customer data through tags, Tealium was started in 2008 with the promise to provide a better way for companies to collect, unify and leverage their customer data. Our products have pioneered new categories for Tag Management Systems and Customer Data Platforms.
Since that time our obsession with helping companies leverage data to innovate and fuel customer experiences has only grown. Our Customer Data Hub now encompasses tag management, an API hub, a customer data platform, and data management solutions that enable organizations to leverage real-time data for creating insight and building personalized digital experiences across every organizational team, technology, and customer touchpoint.
To service our customers and provide unmatched data governance and performance capabilities, a global footprint is required both operationally and technologically. Tealium has a global presence with strategically located offices, personnel, and technology infrastructure, allowing us to offer our customers capabilities for managing data based on geographic considerations.
More than 850 companies trust Tealium to orchestrate their customer data including Domino’s, Gap Inc., IBM, Molekule, Epson America, Cambia Health, Orange, TUI, Rakuten, Sportsbet, Network 10, and more.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.