ObservePoint to Sponsor Adobe Summit & Host RoundTable Discussion

April 4, 2022 Emily McCauley

SILICON SLOPES, Utah — March 7, 2022 ObservePoint is proud to sponsor this year's virtual Adobe Summit - The Digital Experience Conference on March 15th-17th, 2022.


RoundTable Discussion

ObservePoint will be hosting a Roundtable Session titled "Looking to Understand How Businesses Validate and Govern The MarTech Tags on Their Websites” on Wednesday, March 16th at 1pm MST / 3pm EST / 8pm CET. 

Join Cameron Cowan, Sr. Director of Product Strategy at ObservePoint, to talk about how to approach the challenge of managing technology complexities within an organization. Some of the issues we will be addressing are:

  • What can go wrong (or what has gone wrong) in tag management & governance?
  • How can you solve those problems or even prevent them from happening in the first place?
  • How are organizations thinking about governing technology in light of data privacy initiatives and regulations?


Adobe Summit


Adobe Summit is a world-class global virtual experience event that includes over 200 sessions, 10 themed tracks, interactive training workshops, and a variety of virtual learning opportunities.


This year’s summit will include keynote addresses from Shantanu Narayan, Chairman, President, and CEO, and Anil Chakravarthy, President of Adobe’s digital experience business and will focus on high-level themes and topics that are impacting Experience Makers today.


During the Summit, marketers, data scientists, and other Experience Makers will have a chance to dive into first-party data strategies and explore ways to integrate marketing automation and AI to build robust experiences going forward. Other key topics of focus will be privacy and personalization. 

All the keynotes, breakouts, and networking activities are free. Register HERE to expand your skills, engage with other Experience Makers, and be the first to know when new speakers, sessions, training workshops, and celebrity presenters are added to the lineup.


Cameron Cowan 

Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

ObservePoint empowers insights-driven companies to trust their data and create better experiences for their customers using automated data governance. Our automated Technology Governance, Privacy Compliance, and Campaign Performance solutions enable companies to scan their digital properties for data collection errors—ensuring they are collecting accurate, secure data to guide their decisions.

ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Facebook and Instagram.

About the Author

Emily McCauley

Emily is the PR and Social Media Specialist at ObservePoint. She is a Digital Marketing student and is interested in many different facets of marketing. Emily is continually expanding her knowledge and understanding in areas such as SEO, analytics, and digital advertising. She also does freelance social media management and content creation.

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