Marketing Analytics Summit is a conference that brings together web and marketing analysts to network, find support, and learn from industry leaders. It’s also a place for well-versed analysts to help educate the next generation with a focus on management, strategy, career, methodology, workflow, and technology. The conference continues to be at the forefront of measuring and analyzing how well online marketing is doing.
Join Mike in his session as he introduces Privacy Compliance from ObservePoint. In this session you will learn how to protect your customers, their data, and your reputation by ensuring privacy compliance. Support your CCPA, GDPR, and other regulatory compliance efforts with 100% visibility of cookies, personal identifiable information (PII) detection, and regular consent management platform (CMP) testing.
Privacy Compliance operates by:
- Delivering a full list of all cookies and network requests
- Sending alerts when new technologies appear
- Revealing what data is collected, by whom, and where it’s sent
- Generating customizable approved/unapproved lists
As a Solutions Engineer on ObservePoint’s EMEA team in London, Mike Fong has been integral in ensuring ObservePoint users are getting the highest quality data from their marketing technologies. With over 10 years in the analytics world, Mike is an expert when it comes to data analytics, SQL, problem solving, and spreading all good vibes.
Learn more and register to attend the event HERE.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
ObservePoint empowers insights-driven companies to trust their data and create better experiences for their customers using automated data governance. Our automated Technology Governance, Privacy Compliance, and Campaign Performance solutions enable companies to scan their digital properties for data collection errors—ensuring they are collecting accurate, secure data to guide their decisions.
ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.