ObservePoint to kick-off Analytics LABS tour in Chicago

September 22, 2015 Admin


SILICON SLOPES, Utah — September 21, 2015 — ObservePoint, the premier Data Quality Assurance platform provider, is excited to announce the first stop on the new Analytics LABS tour, will be September 22, 2015 in Chicago. Other events in connection with The Analytics LABS will be held in Salt Lake City, Los Angeles, San Francisco, Toronto, Boston, New York, and D.C.

Partnering with software titan Adobe, The Analytics LABS brings together analytics experts to provide valuable insights into Adobe Analytics and web tag management.

John Pestana, Founder of Omniture, Co-Founder of ObservePoint, and web analytics pioneer, will be speaking on the future of mobile tracking of apps and sites. Analytics expert, Craig Scribner, will reveal 5 secret steps to executing a flawless Adobe Analytics audit. And Patrick Hillery, data quality expert, will be teaching how to automate and speed up the critical workflows common in an analytics practice. Roundtable discussions led by implementation experts will also be held.

Attending analytics professionals will enjoy the event at Fogo de Chao, located in the beautiful River North area, and will walk away with a more comprehensive understanding of the current web analytics environment and how to better leverage their analytics tools to utilize their annual operating budget.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, providing validation for data’s accuracy to ensure Big Data is telling the truth.

ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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