SILICON SLOPES, Utah — September 29, 2020 — ObservePoint is excited to announce they will be participating in MARTECH: A Virtual Event for Strategies & Solutions. The event will begin on October 6th at 12:00pm EST and will run through October 8th. Interested parties can view the view the agenda here.
Solutions Architect, Chris O'Neill will be leading a workshop session, “Perfecting Release Validation: How to Catch Errors Before They Destroy Your Data,” that begins at 3:35 EST on Oct 6th. During this session, O'Neill will discuss how taking a proactive approach to governing analytics and marketing tags can provide huge benefits for the accuracy of implementation, boosting your data quality and team's credibility. Attendees will learn how to:
- Address data quality issues before they reach a production environment (with less risk and cost)
- Focus on implementing tag governance in early development environments, such as staging, development and QA
- Instill a culture of proactive tag governance
Of the upcoming event, O’Neill stated, “This session will offer tactical ways you can become your company’s data quality guru and catch analytics errors before they happen.”
ObservePoint is proud to sponsor MarTech’s largest virtual event where they help businesses and individuals improve their marketing efficiency, scale, and effectiveness from anywhere in the world. This exclusive virtual experience will help companies stay up-to-speed on the latest developments in modern marketing.
Businesses and individuals will access a variety of engaging opportunities to connect with fellow attendees, speakers, and sponsors. It’s a place to talk shop, trade ideas, and grow a professional network in a welcoming, virtual environment. Attendees can unlock expert-led presentations that deliver actionable tactics to solve confounding marketing challenges. Meet senior-level marketers who are redefining how their organizations deploy martech to achieve business results. And you’ll discover time-saving solutions that deliver ROI.
Don’t miss this exciting opportunity to continue your learning initiatives, engage with solution providers, and connect with the marketing technology community — all for free.
All interested parties can register to attend the MarTech Conference here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.