SILICON SLOPES, Utah — July 23, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their newly released webinar, “7 Cases Where You Can’t Afford To Skip Analytics Testing” presented by Pat Hillery, ObservePoint’s Director of Consulting and Solution Engineering.
The webinar will focus on how to build effortless implementation test plans for websites and mobile applications analytics testing.
This webinar aims to help data analysts and marketers solve tagging errors that corrupt data among websites and mobile apps. In a world where companies frequently implement new website updates, it is a common occurrence for data collection to break down, causing data to become inaccurate or even useless. Throughout this webinar, Hillery walks the viewer through simple and easy processes on how to test implementations by building and carrying out a test plan that helps avoid tagging errors while ensuring superior data quality.
Hillery will be presenting on July 26 at 11:00 am EDT. The webinar will discuss how to test data collection technologies when releasing new code for a web or mobile application, launching an A/B test, updating TMS or data layers, launching new marketing campaigns, and other use cases.
“If your analytics implementations are inconsistent, your data is useless. You need to audit your analytics implementations across all properties and business units,” explains Daryl Acumen, Adobe Journey Strategy, and Adoption Manager. “You need to validate your data. You need to automate the process”
Anyone interested in the webinar can visit the ObservePoint site: ObservePoint Webinar. The recordings of the webinar will be posted online for registrants unable to attend a few days following the event.
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance and AppAssurance technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.